I was recently pondering ways that PR companies can touch their clients and offer reassurance during these choppy economic times. My friend and business colleague, Jon Praet from WritingHelp.com, suggested that this is the perfect economic climate (i.e., stormy and unpredictable) for newsletters. They offer a connection to the past and remind your clients that you are there for them with good ideas and a willing spirit in good times and bad; they are a low cost way to touch and reassure your clients that you are a reliable partner for them; and they are a way to give back, to share your knowledge and expertise with an eye toward cementing long term relationships instead of meeting this month’s billing.
And I thought: Read the rest of this entry ?
